You might think that you can only make money from crochet by either selling a finished product or through pattern sales.
But this isn’t true. There are lots of different ways to make a living using your crochet skills. You can:
- Teach classes either in person or online
- Affiliate marketing recommending products to your audience
- Ad revenue through blogging, podcasts and YouTube
- Selling physical items
- Pattern sales
- Creating online courses
- Membership programmes
I truly believe that to maximise your revenue you need to diversify your offering. That is choose several of these options so that you have several sources of income. This not only gives you a higher income, it helps protect you if one of your revenue streams suffers a downturn or if you need to take some time away from your business through ill health or for family time.
Each of the above options for earning from your crochet skills needs it’s own marketing strategy, may need different platforms to utilise and ultimately which options you choose depends on what you are comfortable with doing and enjoy doing.
For me, the majority of my crochet income comes from pattern sales, with ad revenue my second biggest source. I also use affiliate marketing and have begun creating my first course, which I hope to release later this year.
So how does each option work?
I go into each of these options in much more detail in The Hookers Academy weekly podcast, which you can listen to at the top of the post
These are usually done in person with a small group of people. You could either do one off taster sessions or do a series of classes with the same group to build up their skills. Advertising your classes in local Facebook groups or on community notice boards is a great way to get word out.
This is usually associated with having a Facebook group or a blog. Somewhere that you can recommend products to your audience. There are lots of companies whose affiliate programmes you can join, and they pay you a commission for every sale that is made through your recommendation.
This is where you allow ads to be placed within your content. If you have a blog, you can join an ad service such as Google Adsense or MediaVine who will pay you for the number of ads seen on your site. The more traffic your site gets, the higher the revenue you can earn.
If you have a YouTube channel you can monetise your videos. To qualify you need to have 1000 subscribers to your channel and 4000 public viewing hours within the last 12 months. This can take some doing, but ads on YouTube can be quite lucrative if you get the traffic.
Selling Physical Items
This can be done either in person at markets and events or online through your own website or platforms such as Etsy or Not on the Highstreet. This is the most time consuming option for making money, but it can also be the easiest. Just make sure you get your pricing right so you’re not underselling yourself, and if you’re selling online, get those photos right as your images can make or break a sale.
Selling crochet patterns is a great way if introducing passive income into your business. This is where you create something once, then sell it over and over again with no more work required for each sale. You can market the same pattern for years generating revenue all year round. Just make sure that you get your patterns tested to avoid any mistakes being missed.
Creating online courses
Crochet related online courses are very popular. These could be on how you read a crochet pattern, how to size hats for different age groups. Anything that would help someone improve their skills. Courses don’t have to contain hours and hours of content as long as the content is valuable to your audience. There are lots of platforms that you can host courses on such as Thinkific or Teachable, just do your research on which platform is right for you.
Memberships can take all kinds of forms. You could have a pattern membership so your subscribers get free access to a new pattern every month. Or a membership where you send out a mystery crochet kit every month, or something else completely. The best way to figure out what kind of membership will work for you, simply ask your audience what they want.
As you can see, there are many options for you to choose from when deciding how to monetise your crochet skills. I would encourage you to choose several of these options to both increase your potential revenue and to protect you in case of a downturn in one of your areas of business. But as with everything that you’re getting started with, concentrate on one thing at a time before bringing in the next revenue stream.
If you feel that you need help in getting clear on your business path, or just not sure on how best to set up your crochet business, then come and take a look at The Hookers Academy Business VIP . A monthly membership designed to help you grow your business the right way for you while guiding you away from some of the most common business pitfalls
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